Innovative Motivational Profiling: Comparing Marketing Projective Techniques Versus Linguistic Forensic Techniques

Motivational profiling is commonly done in both marketing and forensic contexts. In an unabashed quest for creativity, many marketer s use projective psychological techniques to search for inspiration that leads to ad concepts that will, ultimately, sell more products. Forensic professionals also seek predictive information about motivation in search of facts that will effectively lead to the capture and handling of criminals by using the recent advances found in linguistic technology. Projective profiling techniques produce very soft, opinionated data that are open to interpretation and which has only random relevance to predicting customer behavior. In contrast, linguistic profiling techniques produce hard data that are reliable, valid and very powerful in predicting behavior. The differences in process and results between the creative versus linguistic profiling are compared. Linguistic profiling is clearly the superior approach if prediction of behavior is at issue

Databases Don’t Measure Motivation

Automated persuasion is the Holy Grail of quantitatively biased data base designers. However, data base histories are, at best, probabilistic estimates of customer behavior and do not make use of more sophisticated qualitative motivational profiling tools. While usually absent from web designer thinking, qualitative motivational profiling can be integrated into data base designs. However, qualitative profiling would require that designers add to their repertoire a set of qualitative motivational profiling tools. Clearly the quantitative or qualitative tool must fit the task. This contemporary confusion is corrected by separating the marketing and market research tools into quantitative or qualitative applications according to the proper roles they play and the tasks they must engage

How Linguistic Frames Affect Motivational Profiles and the Roles of Quantitative versus Qualitative Research Strategies

The combined tools of psycholinguistics and systems analysis have produced advances in motivational profiling resulting in numerous applications to behavioral engineering. Knowing the way people frame their motive offers leverage in causing behavior change ranging from persuasive marketing campaigns, forensic profiling, individual psychotherapy, and executive performance. Professionals study motivation in applied or theoretical settings, often with strong implicit biases toward either quantitative or qualitative strategies. Many experts habitually frame behavioral research issues with ill-fitting quantitative and qualitative strategies. The third strategic choice offered here is state-of -the -art, psycholinguistic communications modeling. The role of these research strategies is explored

Language Symmetry: A Force Behind Persuasion

Language operates according to rules. Rules mean prediction. The application of these language rules to persuasive campaigns through linguistic technology can result in major gains in advertising, political and marketing outcomes. For qualitative researchers in communications, marketing and messaging, one area of persuasive language technology can be found in the linguistic feature of symmetry. Language has many forms of symmetry, and most persuaders are unaware that a great deal of persuasion depends upon symmetrical message structures. In persuasion, a mirror image or symmetrical reflection of an attitude or opinion is more persuasive than a random or non-symmetrical message or idea. Reading the subtle features of language to create symmetrical responses can create extraordinarily successful results for research and applied persuasive efforts ranging from single interviews to mass marketing campaigns

The Four Key Factors That Drive Successful Decisions

The mechanisms of language operate as the vehicles for motivation, thinking and deciding. Language is a replica, a model, a representational map of reality. In the same way that a flawed roadmap will misrepresent reality and mislead a traveler, a flawed linguistic rationale will mislead a decision maker in any situation. In high-stakes situations that occur in globalized organizations, such as the current economic meltdown, the importance and consequences of flawed linguistic rationales are obvious. Simple suggestions for self examination of linguistic rationales are offered

Linguistic Alternatives to Quantitative Research Strategies Part One: How Linguistic Mechanisms Advance Research

Combining psycholinguistic technologies and systems analysis created advances in motivational profiling and numerous new behavioral engineering applications. These advances leapfrog many mainstream statistical research methods, producing superior research results via cause-effect language mechanisms. Entire industries explore motives ranging from opinion polling to persuasive marketing campaigns, and individual psychotherapy to executive performance coaching. Qualitative research tools such as questionnaires, interviews, and focus groups are now transforming static language data into dynamic linguistic systems measurement technology. Motivational mechanisms, especially linguistic mechanisms, allow specific changes within a motive’s operations. This includes both the choices the intervention creates and its end-goal. Predictable behavior changes are impossible with popular statistical methods. Advanced linguistic research strategies employ motivational change methods with state-of-the -art language and communications modeling

Linguistic Research Strategies Versus Quantitative Research Strategies--Different Roles, Different Results

Selecting a statistical framework for a behavioral study has profoundly different results than does a linguistically framed research strategy. The linguistic strategy overcomes many limitations inherent in statistical strategies and offers more meaningful results. Inferential statistical studies often discuss how the findings “explain” the results of the study. Seldom mentioned is the fact that statistical explanations occur in terms of the framework of statistical methodology. Statistical explanations do not explain anything in terms of the actual behavior at issue and do not lead to subsequent interventions about the motivated choices for a target group. Linguistic strategies work especially well if the objective is to make a practical difference in behavior as opposed to raising questions for further research in academic circles

Linguistic Mechanisms Cause Rapid Behavior Change Part Two: How Linguistic Frames Affect Motivation

Written and spoken language contains inherent mechanisms driving motivation. Accessing and modifying psycholinguistic mechanisms, links language frames to changes in behavior within the context of motivational profiling. For example, holding an object like an imported apple feels safe until one is informed it was grown in a toxic waste dump. Instantly linguistic processing changes the apple’s meaning to dangerous. Qualitative data change from static into dynamic measures of motivational changes. Linguistic cause-effect mechanisms dramatically enhance the results and meaning of qualitative research methods, resulting new applications for behavioral engineering, including opinion polling, persuasive marketing campaigns, individual psychotherapy and executive performance coaching. Motivational mechanisms, especially linguistic frames, engineer deliberate and predictable improvements in outcomes, impossible with popular statistical methods